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City Forward
IBM is launching a revolutionary new website that aggregates data and helps professionals and novices analyze our cities in new ways.
This new online venture will organize, synthesize and distribute collected data useful to city planners and thinkers worldwide, ideally leading to new creative solutions for urban design and renewal. The goal for us and the Ogilvy team was to help visualize this site, even before it existed.
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Switch
Sometimes all you need are three little facts to make a decision.
This spot for Charter Business was a great opportunity for us to unite with the creative team at Wilson. Quickly we realized that 'keeping it simple' was the mantra of both our teams. This spot came out of that relationship... clean, clear and bold. Without type, you have no message.
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DVD Open
Take tens of great anglophilic illustrations and a VO from John Oliver from The Daily Show and how can you miss?
Take a gander at this charmingly hilarious spot that we brought to life for the BBC. It opens all BBC published DVDs as a public service announcement as to why we all love the British. Watch it, we bet you'll love them, too!
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Pushing The Elephant
We were elated to join the documentary team at Arts Engine to develop the logo and titles for their moving film Pushing The Elephant.
A powerful story of Rose Mapendo who lost her family and home to violence in the Congo. The film is an "...intimate family portrait unfolding against the wider drama of war, (it) explore(s) the long-term and often hidden effects of war on women and families, particularly those in traditional societies—financial despair, increased susceptibility to rape, and social ostracism."
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T&Co. Watercolor
We've been working with Tiffany&Co to develop content that would bring to life the expansive video walls they are integrating in their new stores.
After various rounds of exploration we developed a system that worked and was then implemented in their Glendale store. It's a beautiful piece, smooth and flowing through a series of rich watercolor illustrations. If you're chillin' in Glendale swing by and check it out!
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Killer Instinct
From the logo development to the live-action based show package the team worked closely with Cloo to ensure this flagship show would embody the network’s new aesthetic.
Cleaner and brighter than the expected crime genre – Killer Instinct focused more on the problem solving that a criminal profiler uses to solve cold cases.
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Big Love Knot Promo
To kick off the fourth season of Big Love, HBO was looking for a piece that really captured the mood of the show.
The season is full of plot twists and tension, brought to life here in a dark, tormented knot of typography and accompanied by a lush and layered soundscape.
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Share Your Season
We love the holidays, it's the best season to be out and about in New York!
This year we were excited to work with Food Network to launch a fun, lighthearted seasonal campaign. The campaign put the talent front and center as they effused cheer and brought attention to the great cause at Strenght.org - Share Our Strength to end child hunger. It's a great cause, so tune in!
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BMW ActiveE
BMW wants you to put your mustang up on cinder blocks and quit pumping diesel!
We just teamed up with KBS+P to bring BMW's new ActiveE electric car pilot program to the masses... A classic call to action, looking for 700 select pioneers to test these speedsters out.... of course, they may not be available till early 2012, but we didn't let that get in the way of this fun typographic message. Now go head, sign up!
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New Now Next Rewind
Logo invited us over as fall set in to help them recap the ins, outs, ups and downs of the year.
Working closely with their staff we generated a batch of versatile toolkits that they could edit with and version out as a heap of interstitials. Each design is an exploration of a unique style of diagramming and information organization; List, Typographic, Volumetric, Schematic, Linear and Audio.
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The Magnetic Fields
The Magnetic Fields wrote an extraordinary song, and we were lucky to be first inline at the jukebox.
Together with the band we explored the concept of playing with the ambiguities of gender and attraction. We took the opportunity to create a vibrant collage, exploring the intimate process of transforming ones gender. The backbone of the piece is a series of intimate portraits that lead the viewer to their own complex conclusions of what they are attracted to. This piece was a true labor of love for all of us and the friends of V&Co.
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Everyone Has a Story
A&E whispered in our ear that they needed help rolling out BIO branded programming that needed to be differentiated from the Biography Channel.
A focus on Hollywood hype and gossip was the secret to this campaign - after all, the best part of those shows is the juicy tidbits!
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MNF 2011 Typography
Have to stitch each letter of your whole campaign? No problem...
We helped out the W+K team on their new Monday Night Football 2011 campaign by looking at the little details... We helped their workflow massively by re-producing their typographic aesthetic into a set of fonts they could use throughout the full campaign. Having to mirror actual stitching, it had to work optically as well as technologically for print/web/mobile/tv.
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Green Day on Broadway
Green Day's Broadway show "American Idiot" became such a smash hit that MTV dedicated a special behind-the-scenes documentary to capture all of the fun.
We were so excited when we got the call to lend a hand on this documentary profiling the band and the show creators. The stage show rocks, and if we do say so ourselves – the doc does too!
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The Daily Line
We felt like we won the Superbowl when Versus called us to help launch their new sports talk show.
Working closely with their fantastic team, we developed a show brand that exploited the 'digital LED' and satiated a never-ending thirst for sports information. We designed a bright on-air show package and shot a series of promos introducing the show's fresh new talent and innovative approach. Game on!
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Lottery Intervention
Ever have one of those days where everything that can possibly go wrong goes wrong?
The new campaign for the Washington DC Lottery lets you know that you’re not alone. Maybe all you need is an intervention to turn your life around. A DC Lottery intervention, that is. Shot by Stan Schofield, we were more than happy to kick in some design work, and to laugh at others' misfortune.
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You Happier
Nothing says "back to school" like scoring some great loot from Best Buy!
This in-store spot was part of a larger fall campaign, and we were happy to work our magic for Best Buy and Splice. But wait - there's more! This also aired on the giant TVs in Times Square. If we had one of those on our wall, it'd be "us, happier".
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No Woman No Cry
In her gripping directorial debut, Christy Turlington Burns shares the powerful stories of at-risk pregnant women in four parts of the world.
The film shares stories from the Maasai tribe in Tanzania, a Bangladeshi slum, a post-abortion care ward in Guatemala, and a prenatal clinic in the US. We helped the The Turly Inc. team with an opening title sequence and design elements of subtle hand drawn type and a clean palette. You can read more about this organization at: http://www.everymothercounts.org/
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Tosh.0
The Tosh.0 chose V&Co. to help them brand their hilarious new show for Comedy Central.
The West Coast team was a blast to work with, and closely participated in the adventurous design development. With Datamoshing as a jumping off point, we developed a package that celebrated the digital distortion we've all become accustomed to on the Internet. The process spanned from logo development, to developing virtual environments for the green screen-based show, to the complete show package.
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Tracfone
Our pals at Studio Squared called us (on a Tracfone?) to help bring families together with TracFone and Net10 prepaid calling phones.
We had a great time pulling everything together - from casting through completion - all the while enjoying the opportunity to develop an after school world that unfolds right before your very eyes. Good team, great people – fantastic project.
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BBC Worldwide Overview
What comes to mind when you think of the BBC? We wanted to make sure the answer to that was "a lot"!
The challenge was to present an overarching picture of the BBC, showcasing their best bits within the context of the network's global reach. By emphasizing visual/spatial travel in the design and giving special attention to charting their outposts, we'd like to think we succeeded. Our reward for a job well done? Why, tea and crumpets of course!
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Expect Anything
Buzzer Beaters. Cheerleaders. Cinderella Stories. We love college basketball, we just have no clue where Gonzaga is located.
Our friends at the CBS Sports Network called on us to help bring the excitement and energy of the NCAA to the masses. We put on our face-paint and foam-fingers and started shooting.
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Big Love
We fell in love with HBO in a big way when they asked us to help design the new title sequence for the fourth season of Big Love.
A delicate mix of type and stunning footage, this piece comes together in an eerie yet emotional tango of talent and the credits. The interplay between the ghostly type and HBO's ethereal footage, fading in and out of darkness were intended to complement each other and convey the emotions behind this highly charged drama.
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New Horizons 30 Years
It seems like just yesterday we were stocking up on floppy discs and firing up our Commodore 64.
The tech world is constantly evolving, and a look at the last 30 years shows how quickly new technologies emerge and disappear. So how does America's IT work force continuously stay ahead of the curve? They go to New Horizons, of course!
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The Smart Network
The Smart Network is Walmart's active in-store network designed to proactively encourage customer and environment interactivity.
We worked closely with the Martin Agency to brand, design, and present as well as evolve an extensive vocabulary for everything from interactive composition systems to shooting guides. The result is an eye-catching, informative, real-time, ad-serving, interactive environment that can be seen in all 27,000 stores. Smart!
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The WIN Awards
The WIN awards celebrates those in the entertainment industry who promote economic and social parity among the sexes.
Even more astounding than the almost 20 year history of this organization, is the 'who's-who' A-list that stands behind the group's efforts. In recognition of their involvement, and with a visual nod to Lou Dorfsman & Herb Lubalin -- we designed a typographic salute to the event and its participants.
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Comedy Central Presents
We were thrilled to team up with the great folks at Comedy Central for the second year in a row to brand the 2011 season of CCP.
We created custom motion type for 60 foot LED screens that serve as scenic backdrops during each comic's stand up routine. The challenge was to create bold and bright graphics that would brand the stage but also read well to both the audience and the camera.
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Tap Project
The great team at Droga5 came to us with a phenomenal idea to publicize an important cause.
The Tap Project was born in New York City in 2007 and was based on a simple concept: restaurants ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF's efforts to bring clean and accessible water to millions of children around the world. We were proud to lend a hand...and proud to see our work live on a giant screen in Times Square!
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Momtourage
The Martin Agency took us back to school where we got to create a fun and technically hands-on spot for Walmart.
We wanted to evoke the tactile nature of the classroom with a design based in chalk drawings, building blocks and letterform composition for the Momtourage online web portal. We had a blast shooting stop motion and stepping back into traditional cell animation, because honestly, everything we really needed to know we learned in kindergarten.
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SPDRs - Healthcare
Turbulence in the markets made you timid? Not sure the correct dosage of Healthcare stocks?
The creative team at DNA Creative had a great concept to create a series of spots that visually illustrated the complex concept of ETFs. Working closely with their team we created immersive illustrative worlds that walk the viewer through the benefit of managing your risks by investing in ETFs. * The medical official in this spot is not an actual Doctor.
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DVF On The Go
The art of packing as told by the world traveler herself, Diane Von Furstenberg.
Oddly enough we were all wearing our favorite wrap dresses the other day when the DVF team called. Yes, all of us. We knew right away it was going to be a dream to partner with the DVF creatives to bring 'The Bearable Lightness of Packing' to life. Launching their new line of modular luggage, the script couldn't have been more beautifully unscripted, and the illustrations more magically whimsical.
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Only Katie
This campaign was an exciting opportunity to work with the CBS News team and help showcase "America's Sweetheart".
We explored new ways in which to present the message. We let the words make the moment, punctuated by Katie, and pushed forward with some excitingly fresh typographic compositions and telling edits.
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TGS with Tracy Jordan
Whoa! Imagine getting a call from 30 Rock to brand the show-within-a-show, "TGS with Tracy Jordan".
We developed logos and posters that are used on the actual show about the Saturday Night Live(ish) experience. We got the undivided attention of the cast for an afternoon and had a blast pulling this together!
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ESPN 3D
Who isn't drooling at the chance to be on the 50 yard line from the comfort of their own couch?
Our friends at W+K created a series of hilarious spots promoting ESPN3D. We were pumped to help them with the tags to inaugurate the new network. It's seriously a whole new era for television. We've been wearing the glasses ever since...
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SPDRs - Technology
Turbulence in the markets made you timid? Follow the web of the SPDRs and you'll be king of Silicon Valley!*
The creative team at DNA Creative had a great concept to create a series of spots that visually illustrated the complex concept of ETFs. Working closely with their team we created immersive illustrative worlds that walk the viewer through the benefit of managing your risks by investing in ETFs. * We have no insider information on the iPhone 8.
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Renew Network Branding
Voom Network tapped us to brand and launch Renew HD, a new channel dedicated to health, meditation, rejuvenation, and relaxation.
Utilizing simple, clean imagery, a strong mark and calm movements we created a package that was as pleasing to the mind as it was to the eyes. Om Shanti!
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